Professional sports
Unifying sponsorship, ticketing, and finance systems for a professional sports organization
The challenge
Sponsorship and ticketing revenue lived in separate sponsorship-management and CRM platforms, while finance ran on NetSuite. Teams reconciled the three systems by hand, which slowed the close and left sales and finance working from different numbers.
What Lightbridge delivered
Lightbridge designed and delivered the integration so sponsorship and ticketing data flows from the sponsorship-management and CRM platforms into NetSuite, where the revenue is recognized and reported in one place. NetSuite is the system of record, with the upstream platforms feeding it.
The outcome
One reconciled revenue picture across sales and finance, with most of the manual re-keying between the three systems eliminated and several days taken out of the monthly close.